COMMON PROJECT ELEMENT

TERMS OF REFERENCE - SPFS PHASE I

(NATIONAL SPECIALIST)

Marketing Specialist

Duration: ...... months (on a "while actually employed" basis)

Job Description:

The Marketing Specialist will undertake his/her duties under the guidance of the National Programme Coordinator (NPC) and collaboration with other members of the team. His/her duties include:

• assisting the NPC to prepare a workplan for the SPFS;
• training front-line extension staff and farmers on market intelligence, product promotion and pricing, and market access;
• providing guidelines for the assessment of marketing effectiveness in project areas;
• assisting the farmers with the establishment of appropriate marketing strategies;
• preparing appropriate reports as required by the NPC.

Qualifications:

A minimum of Msc degree in Agricultural Economics (Marketing) or Business Administration (Marketing) and at least 7 years experience in marketing role with a reputable organization, preferably in the food industry.